VitrA London

Solution

VitrA London is a flagship space that enables the premier bathroom brand to establish a strong presence in London’s Clerkenwell and build relationships with its key audiences of architects, designers and other specifiers.  Occupying two floors of the Turnmill Building, the experiential space doubles as a showroom and creative hub.

The ground floor is focussed around a central events space to host a busy programme of talks, exhibitions and social activities.  This double-height, light-filled space also showcases the brand’s designer ranges, including those created in collaboration with Tom Dixon, Ross Lovegrove and Terri Pecora.

On the lower ground floor, a dedicated specification space displays VitrA’s broad range of products in a calm environment alongside an immersive 4D theatre where virtual reality offers visitors the opportunity to walk around their bathroom as they design it.