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Western Circus

New residential quarter in West London

Client

Barratt London

Location

London, UK

Status

On site

Discipline

Architecture

Sector

Mixed Use & Retail, Residential

Size

333 homes, 2,000 sqm retail space

New residential quarter in Acton, West London
New residential quarter in Acton, West London
New residential quarter in Acton, West London

Solution

Western Circus, a redevelopment on the Homebase site at Savoy Circus in Acton, is set to provide 333 new homes and a new convenience store. The scheme consists of a four to six storey building sitting along Western Avenue, punctuated by three, eight to sixteen storey blocks.

As the development sits in a busy location, the building line has been set back from the road behind a green buffer and at lower levels traditional balconies have been replaced by winter gardens to mitigate noise and pollution. The northern façade has been designed to provide a barrier along Western Avenue, while the building opens up to the south in a series of secluded, sunny courtyards.

The two-colour palette and fine detailing of brickwork take cues from the surrounding context, while the bold architectural expression, emphasising vertical lines and height, is designed to provide a strong visual marker and act as a gateway point to Ealing. The design intentionally contradicts the local suburban typology to provide an impetus to future regeneration in the area.